by Maria Popova
On the art of moving words that move people.
“The human brain starts working the moment you are born and never stops until you stand up to speak in public,” George Jessel famously quipped. In 100 Things Every Designer Needs to Know About People (public library), Dr. Susan Weinschenkunpacks the secrets of eliciting response from people — the core purpose of design, it’s been argued — through a combination of behavioral science, psychology, and practical examples to alleviate the misery and mystery of public speaking.
This great short animated teaser offers five of the most essential secrets to a great presentation, whatever your discipline or topic. (Not so great? The dishearteningly blatant RSA-style animation rip-off.)
- People learn best in 20-minute chunks. There must be a reason for the successful TED-sized talk format.
- Multiple sensory channels compete. During a talk, you engage both the auditory and visual channels — because we’re visual creatures and the visual channel trumps the auditory, make sure your slides don’t require people to read much or otherwise distract from the talk.
- What you say is only one part of your presentation. Paralinguistics explores how information is communicated beyond words — be aware the audience is responding to your body language and tone. Record yourself presenting to get a feel for those and adjust accordingly.
- If you want people to act, you have to call them to action. At the end of your presentation, be very specific about exactly what you would like your audience to do.
- People imitate your emotions and feel your feelings. If you’re passionate about your topic, this excitement will be contagious for the audience. Don’t hold back.